In the age of digitalisation, watch your consolidated data work for you


“To be organised or not to be organised?” That is a question asked by no one ever. Since the dawn of time, men have always been driven to do one thing: gain total control over their assets and be, in one word, “organised”.

This principle especially holds true for businesses, where being organised draws the line between harmony and chaos.

We saw firsthand, at the onset of the industrial revolution, how flourishing organisations grappled with emerging business functions like sales, marketing, production, and manufacturing, among others. Initially, these functions were dealt with separately.

In the past, managers of large organisations probably felt like they were trying to solve a puzzle with several important pieces missing. As business processes in each business function were mostly silo, there was little to no way of sharing information across the other functions. This made it difficult for the managers to view their organisation as a whole when all the data was pretty fragmented.

Fast forward to today, where several businesses offer their own version of an Enterprise Resource Planning (ERP) system. These may come in different forms, but all were developed to help improve the efficiency across all business functions in an organisation, thus leading the business to a more productive, automated, and readily available data.

The lowdown on ERPs

An ERP system in a nutshell, is a cross-functional information system that provides organisation-wide coordination and integration of the key business processes that supports with planning the resources of an organisation. Utilising one could bring about better planning, through seamless information sharing across the organisation. Also, business functions like sales, production, manufacturing, logistics, and human resources, can be integrated into organisation-wide business processes.

What makes up an ERP system is driven by the combination sets of integrated software modules and a common centralised database. These software modules aid the primary business processes within various functional areas, and all the data collected is stored in a data form that feeds the information to the other applications aiding that particular process.

The advantage of organised business units through ERP system is like having the latest equipment for a group of marines heading into a battlefield. Different functions within an organisation enjoy crystal clear communication and real time information that helps to get the job done more efficiently.

More importantly, with the rise of digitalisation, artificial intelligence and automation have even made real time information sharing easier, helping you and your employees process information at lightning speed to make quicker and more accurate decisions.

How embracing digitalisation benefits your business

Recently, a panel discussion on automation, analytics and AI was organised by e27 to provide  more knowledge to enterprises on how digitalisation can provide an impact to businesses. PointStar, Oracle NetSuite’s partner in Singapore has partnered with e27 for this event, in line with the official launch of their 4th regional office located in Kuala Lumpur. This move is a response to the increasing number of Malaysian tech companies collaborating with PointStar to help businesses understand the benefits of embracing digitalisation for their organisation.

The three panelists – Wing Lee (CEO of YTL Communications), Aaron Sarma (General Partner of ScaleUp Malaysia), and Sara Lua (Regional Sales Director – Malaysia and the Philippines, Oracle NetSuite) first tackled how they define business transformation. It’s interesting to note that despite casting their unique perspectives on transformation, all agree that implementing either or all of the 3As – automation, analytics, and AI – in their businesses have played a big role in taking their businesses to the next level. Small and medium businesses that are scaling should look for opportunities to digitalise and automate to increase company’s productivity that results to business owners to focus on scaling the company. Some of the challenges faced such by business owners to automate their business can be overcome by having the right guidance on tools to use, grants to help with the cost of digitalisation, and education to the younger generation for the future.